Monday, March 31, 2014

The Professional Writer

I have been asked if I wish my books were a best-seller, or made into a movie. It's a silly question because every writer has grandiose fantasies of readers flocking to bookstores for a copy of their books, and then for a movie producer to say, "I want to make your book into a movie!" It may sound childish, but then we all have a little child's play aching for release. To have such fantasies are not necessarily the sign of an amateur writer.

I have learned through the course of years of writing that success comes through hard work and dedication to your writing. And there are many levels of success. To finish a manuscript. That is a success. To have it published. That is a success. To have readers purchase a copy of your book. That is a success. For readers to write reviews of your story. That is a success.

The professional writer does not always achieve best-seller status, and their books may never be made into a movie. The professional writer is satisfied with the work they created and the success which follows in whatever shape or form.

David Lucero, a proud and professional writer.

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Saturday, February 16, 2013

Available On Kindle, Who's Minding the Store?

One manager. One store. A staff of back-stabbing assistants and employees who don't arrive for work on time. And over-demanding, and often wacky, customers who want the best products at the lowest price. Follow newly-promoted store manager, Derrick Payton, as he struggles to improve store sales in order to keep the company from closing their doors.

When Derrick gets transferred to The Design, Your Choice for Home Improvement's store in Encinitas, CA., he gets the shock of his life. His district manager tells him she has fired the previous store manager and is now giving him the job. The catch is he has one week to demonstrate strong sales or the company will shut the store and let everyone go     permanent!

Derrick must accomplish this impossible task with a pair of back-stabbing assistant managers who want his job, unaware of what's at stake. Upon arrival his first day he is met with employees who show no interest in answering phones, helping customers, and coming for work on time. And the clientele at this high-end retail business make his job tough, always asking for discounts, getting them, and still wanting more.

With his wife pushing him for a raise he knows he won't get, him trying to come up with ways to motivate employees who clearly do not want to work, and customers asking to speak with the manager every minute of the day, Derrick can't help but to wonder....Who says the customer is always right?

WHO'S MINDING THE STORE? is now available on Kindle.


Saturday, December 8, 2012

Who's Minding the Store? in Paperback

Wholesale chaos in the world of Retail...
Derrick Payton, assistant manager of a high-end home improvement store, has been waiting nine years for a promotion to full store manager.  Now, the job has fallen into his lap.  Unfortunately, the store he’s been handed is on a downhill skid, and he only has a week to turn it around.
Now he has to battle crazy customers, employees who think the time clock is optional, and the dreaded Wicked Witches of the West—a pair of back-stabbing female associates who are determined to see him go down in flames.
His wife is pushing him to ask for a raise; his staff is trying to push him out the door; and his customers are about to push him over the edge.  Caught in the middle, Derrick can’t help but wonder...
Who says the customer is always right?


Friday, December 7, 2012

The Sandman

Code Name: SANDMAN
The CIA's top saboteur infiltrates the Bushehr Nuclear Research Facility in Iran, and starts a fire that threatens a core meltdown.  To bring the reactor under control, the Iranian technicians must restore coolant flow immediately, but the Sandman has barricaded himself inside the secondary control room, cutting off access to the necessary controls.
With time running out, a brilliant Iranian military officer takes charge of the battle against the deadly intruder.  The two men match wits as each tries to outmaneuver the other in the dark corridors of the underground complex.  With each passing second, the temperature in the reactor core climbs higher. 
The Sandman’s deadly strike comes as a shock to many of the people in positions of power.  Is he operating under orders, or has he gone rogue?  And what will happen if he manages to trigger a Chernobyl-scale nuclear catastrophe on Iranian soil?
The countdown is on...